Tuesday, July 24, 2012

Google Q2 2012 report - a Review

Google has announced its Q2 results $12.2 billion. It is 35% growth y-o-y and 15% growth compared to Q1 2012.

The major revenue contribution is from Advertising and other category (90%). Also the growth rate is high in non-us region (53%).

The employee count has increased from 33k last year to 55k. The increase is due to the motorola acquisition. 23k  employees were moved under Google from Motorola. 1000 employees were recruited by Google directly in Q2 2012 alone.

The Cost-Per-Click has gone down by 16% in Q2 2012 compared to Q1 2012. But this has gone up by 1% compared to Q1 2012.


The growth differentiator is the revenue from Motorola. Otherwise the revenue growth is same trend of previous quarters. The standalone growth is 21%.

Google registers consistent increase in revenue from non-US region. The Europe region growth was limited due to the economic turmoil in Countries like Spain, Greece, Italy. UK had a growth of 20% y-o-y.




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