Sunday, January 20, 2008

Yahoo layoff

Yahoo is going to lay off 10% - 20 % of their work force. It was expected some time back itself. The previous CEO Terry Semel took charge in 2001 and during his period Yahoo last its value and importantly Google grown to the peak.

They are having the higher traffic compared to google, their revenue has not gone up. The Yahoo finance is good, they have not done anything new there. They acquired Overture to compete with the AdWords. They were not able do anything in spite of their traffic volume (Even microsoft's AdCenter attracted). Innovation is dead in Yahoo!

Now it is a challenge for Jerry Yang (Present CEO) to bring back the value it has in late 90s. He has taken the first step by firing some of the workforces. He has to bring in more young talents and should do things creatively to compete with Google.

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