Google Analytics Tools

Google analytics started giving more features and reports. The recent developments are Event Tracking, Traffic estimator, Automatic Matching and Custom Reports.

Using event tracking, we can track the downloads of any flash, pdf, zip, exe and bin files. There are two steps to enable event tracking. First step is to create an event tracking object and the second step is to call an event.

Traffic estimator will give us the keyword search traffic and the cost estimates. We can get the

• Max. Cost Per Click
• Search Volume
• Estimated Average CPC
• Estimated ad position
  

Automatic matching is a key functionality, which helps to display our ads in targeted searches missed by our keywords. It automatically extends our surplus budget to bring traffic that our keywords missed to bring. A matching will ensure that never exceed our budget. If we are already meeting our daily budgets, automatic matching will have a minimal effect on our account.

This takes the keywords from the landing page and for relevant searches our ads will be shown. If our landing page has irrelevant keywords, enabling this will bring us wrong traffic.

We can define correlations with drag-and-drop simplicity and have the option to build out our own analytics reporting interface that goes beyond single page dashboard creation.