Google has introduced a tagging mechanism ValueTrack to track the Ads performance from our own tracking tools. Today we are completely depending on google analytics/google conversion for the AdWords tracking. The new Value Track will help us in traking the Ads from our own logs.
When a user clicks the ad and visits our website, ValueTrack send information like, the search keyword, match type, keyword, creative etc with the logs. We have to add a parameter {adposition} with our destination URL. Google will pass the values with the url and from the details available in the URL we can generate various reports.
In the destination URL add the parameter. Below is the sample destination URL
www.solarwinds.com/?adpos={adposition}
Google will replace the parameter with the relevant ad information like "1t2" (Page 1, Top, Position 3), "2s3"
(Page 2, Side, Position 3) etc.
In the logs it will be seen ad
- www.solarwinds.com/?adpos=1t3
- www.solarwinds.com/?adpos=2s4
- www.solarwinds.com/?adpos=none
Saravanan
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