Saturday, October 29, 2011

Baidu Profit up by 80%

Chaina's most popular search engine announced that the profit of the latest quarter is up by 80%. It says more companies are stated showing Ads in their search engine and this makes the competition in online Ads more competitive.

Similar to Google, Baidu also growing fast and Google's exit from China helps Baidu to grow faster. Baidu has steadily increased its market share since Google Inc. closed its China search engine in March 2010 after saying it no longer wanted to cooperate with the communist Beijing government's censorship rules.

Baidu has increased its share to 76% from  64% same quarter last year. At the same time Google share went down from 31% to 19% during the same time frame.

Baidu, long seen as a Google copycat, has launched a series of initiatives including a music download service to expand its appeal and differentiate its brand.

Saravanan

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