Friday, October 14, 2011

Google Announced Q3 Result

Google has announced its third quarter earnings 9.72 billion 33% growth y-o-y. Google owned sites earned a revenue of 6.74b (69%) and the partners sites generated a revenue of 2.7 b 27% of the total revenue.

The paid clicks on the Ads in Google sites and the Adsense program has increased  28% y-o-y and 13% Q-o-Q. But the cost per click has dropped by 5% in Q3 2011 compared to Q2 2011.

Q3 2011 growth % is the best percentage of growth this year. Also this is the second best in the last couple of years.



In the recent past the contribution of US for the Google revenue is coming down. This quarter the contribution of US is 45% which is the lowest ever. It cam down from 46% in Q2.


The cost per click has gone down in Q3 compared to Q2. The core revenue of Google is Advertising revenue which is more than 90% of their total revenue (9.2b is their advertising revenue). The other revenue from GApps, Android and others are around 0.5 b only for the Q3.

Google is completely depending on their Advertising revenue which is dangerous for them. But there is no one to compete in that domain.

Saravanan

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