The trademarks, company name, brand names and product names bring more traffic to our website. It is good that we can bid for our own terms so that we will be shown both in organic and paid search if anyone search the terms.
At the same time, we can bid for the competitors trademarks and brand names as long as we are not using those terms in our Ad text. This policy changes from country to country. We can bid for competitors trademarks in US, UK, CA, JP...
There are few exception countries where we can not bid for the competitors trademarked terms.
If the competitor complain to Google, Google will not take action on any of those complains as long as we are not using it in the Ad text.
It doesn't mean that the competitors will not go for legal action. They may take steps and we have to be ready to face it. Similarly, our competition also will bid on our trademarks and we have to be prepared for that.
The various types of terms that we can consider are
Saravanan
At the same time, we can bid for the competitors trademarks and brand names as long as we are not using those terms in our Ad text. This policy changes from country to country. We can bid for competitors trademarks in US, UK, CA, JP...
There are few exception countries where we can not bid for the competitors trademarked terms.
Ad campaigns targeting Australia, Brazil, China, Hong Kong, Macau, New Zealand, North Korea, South Korea, or Taiwan are restricted in using trademarks in keywords (except for accounts that have been authorized to use that specific term).The trademark terms can be used in the Ads with the companies acceptance. This will allow the partners of a company to bid and use the terms in the Ad text.
If the competitor complain to Google, Google will not take action on any of those complains as long as we are not using it in the Ad text.
It doesn't mean that the competitors will not go for legal action. They may take steps and we have to be ready to face it. Similarly, our competition also will bid on our trademarks and we have to be prepared for that.
The various types of terms that we can consider are
- Competitor Company Name
- Brand Name
- Trademarks
- Product Name
- Product model names / numbers, Part Numbers
- Website name
The usage of trademark terms in the display URL is allowed. Google will not restrict the URLs. If we are using the trademarks in the Ad text, it will be blocked and a notification will be sent to the advertiser. In the case usage of trademarks in the Ad images, a review will happen before the image goes live and if there is any usage of trademarks, it will be rejected.
Saravanan
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