In the recent past every company is very aggressive in their sales and marketing activities. Google is not the exception. They were sending direct mailer for the users last year. In the recent past they have aggressively showing Ads in the AdWords especially Display network.
After their drop in Q3 revenue growth y-o-y, these are the approaches they are working on increasing the new customer base. The drop in CPC makes them to concentrate more on the increase in the number of new customers.
In the content network, they are showing the Ads just before the starting of the content. In that they have started showing Ads for AdWords. In addition, they have stared promoting free credit of Rs. 2000 on Sign Up. This is the traditional marketing approach that they are trying.
On he other hand showing Ads in the content area will confuse the reader and it may have negative impact.
Saravanan.
After their drop in Q3 revenue growth y-o-y, these are the approaches they are working on increasing the new customer base. The drop in CPC makes them to concentrate more on the increase in the number of new customers.
In the content network, they are showing the Ads just before the starting of the content. In that they have started showing Ads for AdWords. In addition, they have stared promoting free credit of Rs. 2000 on Sign Up. This is the traditional marketing approach that they are trying.
On he other hand showing Ads in the content area will confuse the reader and it may have negative impact.
Saravanan.
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