Bailout Plan Rejected - Banks pumping funds into money market

Investors worldwide dumped shares on Tuesday after US house unexpectedly rejected a multi-billion-dollar bailout plan. Across world governments started pumping money into either banks or to the market to avoid complete economic collapse.

Bank of Japan has pumped cash into the domestic financial system to try to keep credit flowing. Morgan Stanley's share drastically gone down in last few weeks. Japan's Mitsubishi UFJ Financial Group Inc. pumps $US9 billion to Morgan Stanley to buy 21% of the stakes. This may shore up investors confident on Morgan Stanley.

In Europe also the market crashes as the Bailout plan was rejected. France, Belgium and Luxembourg agreed to inject 6.4 billion euros ($9.2 billion) into the beleaguered bank Dexia.

In Asia investors started investing in bonds and gold, despite calls from policymakers for calm.

US Finance & Banking collapse continued

Last week there some more acquisition happened in the US banking sector. This shows that the world is going to face a major crisis as USD is the currency used across the world to measure their financial status.

JP Morgan Chase last week purchased Washington Mutual's failed assets and this makes additional pressure on the other major banks that are struggling under the weigh of bad loans.

JPMorgan CEO Jamie Dimon announced writedowns of loans similar to those hold by Wachovia. Now Wachovia Corp. the fourth biggest bank of US whose stock has tumbled 80% in the last One year is forced to sell itself because of Dimon's announcement. Its share down by 47% in the last week itself. Citigroup and Wells Fergo may bid for Wachovia Corp. (Already Morgan Stanley's aquisition plan on Wachovia failed in Mid Sept. 2008).

Moving an existing website to a new domain

We are in the process of creating a strong brand identity for our products. One of the issues in our brand building is our website URL. We have our website on our Company's name and all our brand urls are 301 redirect to our company name domain. If we change the domain URL, it will affect the traffic due to SEO impact. The following are some of the major factors

• The back links
• The Page Rank of the domain
• Web pages position for various keywords
• Age advantage of the domain

As it is a critical operation, we wanted to implement it in steps. Otherwise we will loose the traffic immediately.

• First, put up a small selection of urls on the new domain and establish a single Webmaster Tools account that authenticates us as the responsible party for BOTH domains.
• Next, we have to plan for our 301 redirects. We should not 301 the entire old domain to the home page of the new domain. But also, should not use a separate 301 for thousands of urls to thousands of other urls. Use a 301 for the most critical relocated urls. The rest of "lower importance" the URLs can serve a custom "we have moved" message with a true 404 http status code.
• One other step - work with the backlinks. We have to contact major backlink owners and request a change .
• Start establishing NEW backlinks as soon as possible, so let a lot of people know about the new site, in a way that encourages new links.

Brand Building -Learnings from our hereditary food business

Building brand name is a talent in any business. A brand is a collection of feelings and recognition about quality, image, lifestyle and status.Companies are spending millions of $ to build brand names providing/sponsoring/conducting various events. A strong brand makes tough decisions easy.

Today in the food industry many brands survive and prosper with out advertisements, with no branding and with no positioning. How is this possible for them? The competition is high. Are they changing with time? or What is there in these brands to maintain their value?

In Kolkata, Rosagulla is famous in KC Doss, Strawberry biscuits are popular in Puna's Kayani Bakery, India coffee house in Bangalore and so on. All these brands are popular for years without any marketing and advertisements. How do they achieve?

Whether it is Thirunelvali iruttu kadai Halwa or Chennai Grand Sweets, they all known for their dishes for more than three decades and their brand is as great as the taste of the dishes they offer.

The main reason is they Never Compromise on the Quality of food. If there is a need, they will compromise on the price or the quantity but never compromise on the quality of food. It is the main reason people visit them continuously.

If we apply the same principle for any product - If we can convince our customer that our product is worthy of purchasing, we can achieve our sales without marketing/advertising spending & without public relations. Successful branding starts with superior quality products and backed by an excellent customer support service.

Organic Search Position Using Google API

Google had the SOAP API (Google's First API), for finding the organic keyword position. It was stopped in Dec. 2006 and they recommend Ajax API as alternate to the SOAP API. We are using the Soap API (They are still supporting the old SoapAPI users) and we are storing almost 1000 keywords position (alternate days data only) Using Soap API, we can get data for any no. of pages and we will get it from the google data centers.

We can get the data and can store it in DB. But max. of 1000 queries only can be accessed from one key. We can compare the keyword positions over a period and this helped us a lot on SEO perspective. Lot of companies started using it for both personal and commercial purposes.

Now using the Ajax API, there are lot of limitations.

• You can not go for server side queries.
• We can query max. of 32 positions only.
• The results will be fetched similar to your browser search.
• You will see Google Ads in the results.
• It comes with Google branding.

But Ajax API has more powerful features, including access to Video, Maps, Blog Search, and New search results.

Googlebot Crawling - an experience

We created a new website. Google crawled the website within a couple of days. It was realy very fast and we don't want the site to be crawled when it is in beta. We have added a robots.txt and added the below tag.
User-agent: *
Disallow: /

Once the site is ready, we have updated the robots.txt with the below tag
User-agent: *
Allow: /

Also we have submitted the page to Google for crawling. (http://www.google.com/addurl.html)
In addition, we have added Google site map and added all the pages into the list. Even after a week of the updates, the website is not yet crawled. Are we missing anything in the process ? or Adding Disallow tag and removing it within couple of weeks will delay the crawling frequency?

We have added the website to our Google Webmaster Tools account and submitted the reconsideration request. We followed the below step.

• Added the new site to our Google Webmaster tools account.
• Verified the site ownership.
• Logged into the Google Webmaster tools account.
• On the dashboard, under Tools selected the Request for Reconsideration.
• Selected the site, and explained the above reason for reconsideration.

I hope our new site will be crawled in a couple of days.

World Economy Collape

Major financial/insurence institutions are in danger and it begins with the fall of Lehman and Merill acquired by Bank of America recently. "The worst of the financial crisis may still lie ahead and more major financial institutions may face trouble in coming months" IMF director general Dominique Strauss-Kahn said today.

Global European Anticipation Bulletin says the Euro will move up to 1.75USD by end of 2008. Today the US market status is showing that it is going to happen. But Fed. is trying to keep the dollar value high compared to the other currencies. This shows that they are purposely keeping it high for the US presidential election. Immediately after the election, the dollar value will fall.

According to GEAB N'27 - "The world plunges into the heart of the global systemic crisis" the main title of the GEAB's June edition.

the specific nature and conditions – as they are described in this 27th issue of the GEAB – of the wide-scale manipulation of the US currency index that the US Treasury Department has been operating since the last week of July 2008, with the active support of the US Federal Reserve's « Primary Dealers » and the central banks of China and most probably of Japan and Europe, have convinced our researchers that, besides the fact that it was temporary, the upturn was in fact the sign that the collapse of the dollar system we have been living in since 1945 was gaining momentum.

There will be a big impact for the whole world and for US it is going to be a disaster after 1945's. Europe, Asia and the rest of the world will be affected at various levels and will experience some economic slowdown.

US debt corrected for inflation (in year 2000 dollars) - Source: US National Debt Clock

In this issue of the GEAB (N°27), details the mechanisms at work in this large manipulation of the dollar index orchestrated by US and Chinese authorities. They also anticipate the disastrous outcome of this operation which contributed to accelerate the ongoing process of disintegration of the US and global financial system. Panic now reigns in Washington (and New York) as much as in Beijing, and the consequences over the next 12 months have become very predictable in the eyes our researchers.

Olympiad Carrom tournament

F5 ventures are conducting the Olympiad 2008 a Corporate Sports and Games event. We are participating it. Last week we had carrom games - both singles and doubles. Our team members actively participated and we won three medals. One in singles and two medals in mens doubles.


It was a thrilling event in doubles especially Kumaran and Rajangam's matches. All the matches except the Semi (that they lost) they had argument with the oponents starting from the first round. All the matches were tight finish. The great thing in it was the team work. In addition to the players, others also helped them in strategic planning starting form sitting position.


In fact, the semi-final for them was little bit tough and they didn't play well especially Rajangam missed a lot - to say in our terms "Nerraiya Vassichan".

The winning team Srini & Prakasan won the Gold easily. There was no match for their game. Even Prakasan did lot of mistakes. But Srini....exceptionally good. His performance was outstanding.

On Saturday, Srini won the Singles silver medal. All others reached max. of third round. It was a team performace. The Group consists of Vijay, SRK, Sasi, Kumaran, Srini, Prabakar & Prakasan.

Dada dropped again!!!!!!!!!!!

After a poor performance in SriLanka, Ganguly has tough time in cricket again. He has been dropped from the Rest of India (ROI) squad for the Irani Trophy.

This may be the end of the Ganguly one of the most successful Indian cricket captain's carrier. It is time for him to magnanimously say good bye to cricket. If IF he is coming back to Indian team after this, it is a dream/miracle/history.........

His poor form in recent days shows that he must give rest to his bat/show/pad... The previous come back to team showed his confidence & aggression and I really admire that. Even in the come back he did exceptionally well even though there was not a big scores during that period. He was consistent in both bowling and batting.