Building brand name is a talent in any business. A brand is a collection of feelings and recognition about quality, image, lifestyle and status.Companies are spending millions of $ to build brand names providing/sponsoring/conducting various events. A strong brand makes tough decisions easy.
Today in the food industry many brands survive and prosper with out advertisements, with no branding and with no positioning. How is this possible for them? The competition is high. Are they changing with time? or What is there in these brands to maintain their value?
In Kolkata, Rosagulla is famous in KC Doss, Strawberry biscuits are popular in Puna's Kayani Bakery, India coffee house in Bangalore and so on. All these brands are popular for years without any marketing and advertisements. How do they achieve?
Whether it is Thirunelvali iruttu kadai Halwa or Chennai Grand Sweets, they all known for their dishes for more than three decades and their brand is as great as the taste of the dishes they offer.
The main reason is they Never Compromise on the Quality of food. If there is a need, they will compromise on the price or the quantity but never compromise on the quality of food. It is the main reason people visit them continuously.
If we apply the same principle for any product - If we can convince our customer that our product is worthy of purchasing, we can achieve our sales without marketing/advertising spending & without public relations. Successful branding starts with superior quality products and backed by an excellent customer support service.
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