Google Toolbar update for PageRank

This week Google updated its toolbar for PageRank. Google will do the PR update thrice a year but this time they did the change after one year. Many of the websites got higher position. The websites that concentrated more on the content has gone up in position. SEO specialists are saying, back link as one of the major factors for the PR improvement. I feel the major factor Google considered in this update is the CONTENT.

The first reason being this update is happening immediately after the Panda 2.2 and in Panda 2.2 pages that are having real content are gaining position. The second reason is our own experience on one of our websites.

We have one of our product pages highly optimized for Google which is the best SEO page of our website. We were submitting links for that product page religiously for the past six months. But the content never changed.

At the same time, in many of the products, we were revamping the content a lot in addition to the site submission. The intensity of the site submissions is lesser than our best product.

Most of the other pages got improvement in PR but our best product page PR didn't change. This show, existing PR update consider mainly the content change. We cannot conclude anything as this is like "Google Dance" will last for 48 hours.

What ever it is, the PR increase != Traffic increase.

Saravanan